After you have your website designed, your next step should be to implement an online marketing plan. Your website is live on the internet, but does anyone know it is there? Without a specific E-Marketing strategy, it can be a near impossible task to generate web traffic or obtain favourable rankings with all the major search engines. UPR Designs will analyse your website to achieve the best possible results so potential customers do not pass you by.

UPR Designs have extensive marketing experience to develop a complete online compaign to compliment your offline activities. We recommend that businesses engage in ongoing Internet Marketing initiatives as part of their overall online strategy. We can tailor an online marketing campaign specifically for your business needs. Our E-Marketing service includes:

• Keyword Analysis and Research
• Search Engine Optimisation Advice - review of existing website structure, navigation, keywords/ phrases and content and recommendations for improvement
• Site Analysis - review of existing website design to remove Search Engine stumbling blocks
• Submission to all major Search Engines and Directories (and smaller SE & Directories world-wide)
• Web Analytics - we analyse your web statistics and traffic reports to provide recommendations on how to improve your search engine rankings and therefore return on investment
• Competitor Analysis - we analyse the websites of all your main competitors
• E-zines – uniquely designed online newsletters aimed at increasing web traffic for your site
• Recommendations for Reciprocal Links
• Competitor Site Analysis

Why bother with E-Marketing?

Having a website designed and obtaining an online presence is only the first step to realising the online potential for your business. The following are some of the reasons why it is a good business decision to invest in E-Marketing:

• Your competitors are only a single click away
• It is an excellent and proven method of generating qualified business leads
• It significantly reduces the cost of acquiring new customers
• Search engines are now the first port of call when seeking business services
• Build upon and develop your branding
• You can measure your ROI more accurately than any other medium
• Create a database of potential customers. Profile them so that you can personalise your marketing activities
• You can target specific segments and target markets
• Your will acquire new customers, increase customer retention, build customer loyalty, communicate special offers quickly and efficiently

Pay-per-click Advertising (PPC)

Why not use Search Engines for your benefit and target people who are specially looking for your company and its products or services? Immediately increase traffic to your web site with targeted leads while tracking your results and measuring your ROI.

Did you know? Google is the only main Search Engine nowadays that does not offer high search engine results in return for payment. Conversely, a top placement (within the top 5 to 10 results) from the remaining SEs are all paid for using a bidding or PPC basis.

Google AdWords™

Google is widely regarded as the number one Search Engine and the Google Network is said to reach more than 80% of Internet users. Google AdWords is the ideal marketing tool for SMEs and micro-sized businesses.

UPR Designs can orchestrate and manage your Google AdWords campaign. This involves writing the necessary copywriting, researching and choosing strategic keywords and phrases, testing and monitoring results to increase the ad's performance and ultimately web traffic for your site.

Overture Precision Match™

Yahoo-owned company, Overture can list your website in the results of eight major Search Engines and Directories, including: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero. The more search engines your listings appear on, the more potential customers you are reaching anf hopefully attracting.

Overture also offers other PPC programs, which enable you to:

• Target your geographical area for customers searching for local products
• Gain more targeted customers by displaying your listings alongside articles, product reviews and other information on a variety of Search Engines

Visit our Help Section for more E-Marketing FAQs.