Frequently Asked Questions
Web Design
Who owns a website
onces it's built?
How much does
it cost for a web site?
Can you create
a logo for my business?
If I wish to
have a website designed, what is the process?
Web Maintenance
Can you make
changes to my website once it is complete?
What is a Content
Management System?
Domain Names
What should
I use for my domain name?
Can I have
a domain name for email use, without a website?
Who
owns domain names?
What domain name
extension should I choose?
SE Promotion & E-Marketing
What is Search
Engine Optimisation?
What is E-Marketing,
Online Marketing, Internet Marketing?
Why is my website
not showing up in Search Engine results?
What is
the difference between a Search Engine and a Directory?
E-Commerce
What invest
in an E-Commerce wesite?
What
is needed to sell online?
If you
don't see your query answered here, then use the Contact
section, to ask a question.
Q: Who owns a website
onces it's built?
A: After a web project is completed,
the client has full ownership of the website. UPR Designs
can provide you with a copy of the web files on CD Rom. The
only requirement that we ask is to have an acknowledgement
link for the website designer. 
Q: How much does it
cost for a web site?
A: How long is a piece of string
?! There is no quick or easy answer to this question, as every
web project is different and everyone's requirements vary.
UPR Designs operate on the basis that each project is unique
and therefore it is impossible to have a set rate per website.
You can be assured that UPR Designs is an innovative, dynamic
and creative deign consultancy. As a guide the overal cost
is dependent on a website's size, the amount of image work,
scripting, features and extras. Don't worry if your cash reserves
are low as we can work to your budget. Furthermore, we're
sure that you'll find our competitive rates excellent value
for money.
Can you create a logo
for my business?
A: Yes, UPR Designs offers high
quality logo design for a low, affordable price. A company
logo is a visual representation of your business and symbolizes
your corporate identity, its aims and objectives and the industry
you operate in. A professional logo is essential to create
a positive first impression of your business to your customers.
We research your industry and products or services before
designing a logo that consistently ties in with your corporate
color scheme to create a very uniform and recognisable identity
for your business.
If I wish to have
a website designed, what is the process?
A: Step One - Meeting the
Client
The first step of every project is a meeting with the client.
Typically this meeting will be to complete a website specification
form and sketch a sitemap detailing the main sections of the
website. We will endeavor to listen to you, our client, and
review your content to plan how your site should be laid out.
Having established the site structure, the client will then
be required to provide copy writing and other site content
to accompany these sections.
Step Two - Market Research
This would involve carrying out market research on the client's
target audience, including investigating other relevant websites.
Analysis from this research is then used to formulate initial
design concepts for the website.
Step Three - Presentation of Initial Concepts
This consists of initial design concepts being visualised
that would illustrate to the client how the website would
be rendered in an internet browser. This is known as the 'design'
stage. These initial concepts can be presented at a second
meeting in the form of colour storyboards or via email.
Step Four - Presentation of Revised Concepts (if
required)
In Step four, feedback from the client will be fed back in
to the design process and a revision of the preferred visualisation
would be produced. Amended versions would be sent to the client
in the electronic form of Adobe Acrobat pdf's via email (a
convenient cross-platform format that saves on paper). If
the concepts are approved we then move on to Step Five.
Step Five - Sign-Off
The project is now at an advanced stage. Approval of the design
concepts are sought from the client - a stage referred to
as the 'sign-off'. The project moves into a development stage
where everything is 'brought together'. We take all the defined
elements from the previous steps and programme the website
in its specified environment. Images and copywriting are also
required from the client in order to populate the site. During
this development stage, the website can be reviewed and tested
by the client via the internet on UPR Design's server space.
Step Six - Publish
The final stage of the project involves publishing the website
on the internet. The navigational system and interactive elements
will be thoroughly tested before being uploaded to a 'live
environment'. This also provides an opportunity for the client
to request any minor changes. Once you are satisfied with
the site, it will be initially submitted to a number of selected
search engines.
Q: Can you make
changes to my website once it is complete?
A: Certainly. We understand that
changes or updates are essential as your business grows over
time. We don't however believe in a fixed-cost service contract,
nor do we believe is charging extortionate prices for simple
updates. Instead, we charge a very competitive and reasonable
hourly rate for any updates or modifications that you request.
All web maintenance work however, has a minimum fee of £25.
What is a Content Management
System?
A: A Content Management System
lets you update your website meaning you don't have to pay
anyone else to do it. It enables technical and non-technical
people to create, edit, manage and finally publish a variety
of content to their website. Websites developed by UPR Designs
are strategically designed so that they can be easily and
frequently modified by users with limited or no technical
skills at all, while maintaining formatting rules, structure
and ensuring a coherent website appearance.
What should I
use for my domain name?
A: Most clients choose to register
their business name for their domain name. Furthermore, some
choose to register trademarks or product names. For online
marketing purposes, you could choose a general domain name
that would include targeted keywords, eg. if client A sells
wedding favours they may choose to register weddinggifts.com.
It is often the case that your preferred domain name may not
be available. Therefore, you should consider a variety of
TLDs (ie. domain
extensions such as .com .net .biz).
Can I have a
domain name for email use, without a website?
A: Yes. If you are thinking of
starting a business you will want to register your domain
name. However, it is often the case that funds are tight and
you may not have the budget for a full company website. Nevertheless,
you can still register a domain name so that your company
can have a professional unique email address, eg.anything@yourcompany.com.
You do however need to have a web hosting account to host
your emails. Check out UPR Designs' affordable
and reliable web hosting packages.
Q: What is Search Engine
Optimisation?
A: Let's say you use Google or
Yahoo to search the web whenever you need to find something.
So how do they decide who's webpage should be at the top of
the list of results? SEO is the process of building a web
site so that its inherent structure and content will give
you the best possible chance that your website ends up at
the top of the list - without spending any additional money
on paid listings. Every single aspect of your website is a
factor for improving your chances. It takes years of research,
practice, and ongoing study, to fully understand all these
factors. I have made SEO my specialty. 
Q: What is E-Marketing,
Online Marketing, Internet Marketing?
A: E-Marketing or Electronic Marketing
is the application of the Internet and related digital technologies
to achieve an organisations marketing objectives. Sometimes
the terms, E-Marketing, Internet Marketing, Online Marketing
and even Search Engine Marketing are used interchangeably.
However, SE Marketing is more tailored towards Search Engines.
Likewise Internet Marketing focusses on the use of the Internet
(incorporating SEs) and E-Marketing is concerned with all
things Electronic.
Q: Why is my website not showing up in Search Engine results?
A: Search Engines state that they take anywhere from 2 to 6 months before they will catalog your website. This is also a security measure so that internet marketers cannot fool or trick Search Engine programs into listed their websites in top positions. SEs have complex algorithms that decide who comes where in search engine results. One factor includes your website's "link popularity" and it generally takes time before your site will have a high popularity rating. 
Q: Why invest
in an E-Commerce website?
A: Fancy having a website that
can sell your products or services 24 hours a day, 7 days
a week and even make money for you as you sleep? Investing
in an E-Commerce website will enable you to tap into and explore
new markets that were previously unobtianable. If you are
unsure about selling online or not sure that it works, there
were $4.3 billion online sales in US in October 2002 and £18.4
billion in the UK in 2001 (up 25% from previous year). Also, UPR Designs specialise in E-Commerce solutions for small businesses that is cheaper than you think. Contact us for more information.
Q: What is
needed to sell online?
A: The following requirements
are needed to sell online: Shopping Cart Software, Payment
Solution (Internet Merchant Service and a Payment Service
Provider) and Secure Ecommerce Hosting. However, a less complex
setup is possible that simply requires a Paypal Business Account
or even your bank details to accept payments.
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