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Frequently Asked Questions

Web Design

Who owns a website onces it's built?
How much does it cost for a web site?
Can you create a logo for my business?
If I wish to have a website designed, what is the process?

Web Maintenance

Can you make changes to my website once it is complete?
What is a Content Management System?

Domain Names

What should I use for my domain name?
Can I have a domain name for email use, without a website?
Who owns domain names?
What domain name extension should I choose?

SE Promotion & E-Marketing

What is Search Engine Optimisation?
What is E-Marketing, Online Marketing, Internet Marketing?
Why is my website not showing up in Search Engine results?
What is the difference between a Search Engine and a Directory?

E-Commerce

What invest in an E-Commerce wesite?
What is needed to sell online?

If you don't see your query answered here, then use the Contact section, to ask a question.


Q: Who owns a website onces it's built?
A: After a web project is completed, the client has full ownership of the website. UPR Designs can provide you with a copy of the web files on CD Rom. The only requirement that we ask is to have an acknowledgement link for the website designer.


Q: How much does it cost for a web site?
A: How long is a piece of string ?! There is no quick or easy answer to this question, as every web project is different and everyone's requirements vary. UPR Designs operate on the basis that each project is unique and therefore it is impossible to have a set rate per website. You can be assured that UPR Designs is an innovative, dynamic and creative deign consultancy. As a guide the overal cost is dependent on a website's size, the amount of image work, scripting, features and extras. Don't worry if your cash reserves are low as we can work to your budget. Furthermore, we're sure that you'll find our competitive rates excellent value for money.


Can you create a logo for my business?
A: Yes, UPR Designs offers high quality logo design for a low, affordable price. A company logo is a visual representation of your business and symbolizes your corporate identity, its aims and objectives and the industry you operate in. A professional logo is essential to create a positive first impression of your business to your customers. We research your industry and products or services before designing a logo that consistently ties in with your corporate color scheme to create a very uniform and recognisable identity for your business.


If I wish to have a website designed, what is the process?
A: Step One - Meeting the Client
The first step of every project is a meeting with the client. Typically this meeting will be to complete a website specification form and sketch a sitemap detailing the main sections of the website. We will endeavor to listen to you, our client, and review your content to plan how your site should be laid out. Having established the site structure, the client will then be required to provide copy writing and other site content to accompany these sections.

Step Two - Market Research
This would involve carrying out market research on the client's target audience, including investigating other relevant websites. Analysis from this research is then used to formulate initial design concepts for the website.

Step Three - Presentation of Initial Concepts
This consists of initial design concepts being visualised that would illustrate to the client how the website would be rendered in an internet browser. This is known as the 'design' stage. These initial concepts can be presented at a second meeting in the form of colour storyboards or via email.

Step Four - Presentation of Revised Concepts (if required)
In Step four, feedback from the client will be fed back in to the design process and a revision of the preferred visualisation would be produced. Amended versions would be sent to the client in the electronic form of Adobe Acrobat pdf's via email (a convenient cross-platform format that saves on paper). If the concepts are approved we then move on to Step Five.

Step Five - Sign-Off
The project is now at an advanced stage. Approval of the design concepts are sought from the client - a stage referred to as the 'sign-off'. The project moves into a development stage where everything is 'brought together'. We take all the defined elements from the previous steps and programme the website in its specified environment. Images and copywriting are also required from the client in order to populate the site. During this development stage, the website can be reviewed and tested by the client via the internet on UPR Design's server space.

Step Six - Publish
The final stage of the project involves publishing the website on the internet. The navigational system and interactive elements will be thoroughly tested before being uploaded to a 'live environment'. This also provides an opportunity for the client to request any minor changes. Once you are satisfied with the site, it will be initially submitted to a number of selected search engines.


Q: Can you make changes to my website once it is complete?
A: Certainly. We understand that changes or updates are essential as your business grows over time. We don't however believe in a fixed-cost service contract, nor do we believe is charging extortionate prices for simple updates. Instead, we charge a very competitive and reasonable hourly rate for any updates or modifications that you request. All web maintenance work however, has a minimum fee of £25.


What is a Content Management System?
A: A Content Management System lets you update your website meaning you don't have to pay anyone else to do it. It enables technical and non-technical people to create, edit, manage and finally publish a variety of content to their website. Websites developed by UPR Designs are strategically designed so that they can be easily and frequently modified by users with limited or no technical skills at all, while maintaining formatting rules, structure and ensuring a coherent website appearance.


What should I use for my domain name?
A: Most clients choose to register their business name for their domain name. Furthermore, some choose to register trademarks or product names. For online marketing purposes, you could choose a general domain name that would include targeted keywords, eg. if client A sells wedding favours they may choose to register weddinggifts.com. It is often the case that your preferred domain name may not be available. Therefore, you should consider a variety of TLDs (ie. domain extensions such as .com .net .biz).


Can I have a domain name for email use, without a website?
A: Yes. If you are thinking of starting a business you will want to register your domain name. However, it is often the case that funds are tight and you may not have the budget for a full company website. Nevertheless, you can still register a domain name so that your company can have a professional unique email address, eg.anything@yourcompany.com. You do however need to have a web hosting account to host your emails. Check out UPR Designs' affordable and reliable web hosting packages.


Q: What is Search Engine Optimisation?
A: Let's say you use Google or Yahoo to search the web whenever you need to find something. So how do they decide who's webpage should be at the top of the list of results? SEO is the process of building a web site so that its inherent structure and content will give you the best possible chance that your website ends up at the top of the list - without spending any additional money on paid listings. Every single aspect of your website is a factor for improving your chances. It takes years of research, practice, and ongoing study, to fully understand all these factors. I have made SEO my specialty.


Q: What is E-Marketing, Online Marketing, Internet Marketing?
A: E-Marketing or Electronic Marketing is the application of the Internet and related digital technologies to achieve an organisation’s marketing objectives. Sometimes the terms, E-Marketing, Internet Marketing, Online Marketing and even Search Engine Marketing are used interchangeably. However, SE Marketing is more tailored towards Search Engines. Likewise Internet Marketing focusses on the use of the Internet (incorporating SEs) and E-Marketing is concerned with all things Electronic.


Q: Why is my website not showing up in Search Engine results?
A: Search Engines state that they take anywhere from 2 to 6 months before they will catalog your website. This is also a security measure so that internet marketers cannot fool or trick Search Engine programs into listed their websites in top positions. SEs have complex algorithms that decide who comes where in search engine results. One factor includes your website's "link popularity" and it generally takes time before your site will have a high popularity rating.


Q: Why invest in an E-Commerce website?
A: Fancy having a website that can sell your products or services 24 hours a day, 7 days a week and even make money for you as you sleep? Investing in an E-Commerce website will enable you to tap into and explore new markets that were previously unobtianable. If you are unsure about selling online or not sure that it works, there were $4.3 billion online sales in US in October 2002 and 18.4 billion in the UK in 2001 (up 25% from previous year). Also, UPR Designs specialise in E-Commerce solutions for small businesses that is cheaper than you think. Contact us for more information.


Q: What is needed to sell online?
A: The following requirements are needed to sell online: Shopping Cart Software, Payment Solution (Internet Merchant Service and a Payment Service Provider) and Secure Ecommerce Hosting. However, a less complex setup is possible that simply requires a Paypal Business Account or even your bank details to accept payments.


 

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